Lesson+8

=Lesson 8: Business Day Prep (Day 2)= =CEO and Media/Technology Specialist= >>

4. Why You Should Choose Us
= Once you have created a rough draft of your mission statement, share it with other team members and get their suggestions. Finish your mission statement by using Word, save, and print a copy. Put this copy in your file folder. =

Click on the following links to see some examples of real mission statements:
[|Tucson Boys Chorus] [|Project Genesis] [|Fortune 500 Mission Statements]

=Some more examples of mission statements:= <span style="background-attachment: initial; background-clip: initial; background-color: #ffffff; background-image: initial; background-origin: initial; border-top-color: #ff3300; border-top-style: solid; border-top-width: 3px; display: block; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; margin-bottom: 1.5em; margin-left: auto; margin-right: auto; margin-top: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 15px; padding-top: 0px; position: relative; text-align: left; text-decoration: inherit; width: 930px;"> === Sample Mission Statements: ===

**The Elephant Sanctuary:** "A Natural-Habitat Refuge Where Sick, Old and Needy Elephants Can Once Again Walk The Earth In Peace and Dignity." One powerful statement that evokes emotion and instant attachment to the cause of this organization.

**Sun Microsystems:** "Solve complex network computing problems for governments, enterprises, and service providers." A simple mission statement identifying who their market is and what they do.

**Ben & Jerry’s Ice Cream:** A product mission stated as: "To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment." This mission inspired Ben and Jerry to build a cause-related company.

**Joe Boxer:** "JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events. We will continue to develop our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards. Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind."


 * Each sample mission statement conveys the business founder's core beliefs and values. Anyone who knows or has met, Nicholas Graham of Joe Boxer, knows his company is about being zany and fun. What CEO would call himself the "Chief Underpants Officer?" It is all about your mission expressed through your business. **

=VP of Operations and CFO= Determine your business products/services

Click on this [[file:Product List.docx]] and print one copy.
=== Use this worksheet to create a list of products and/or services you think would be good for your business to sell. Discuss your list with your team members and get at least 2 signatures. Keep this paper in your team folder. ===

=VP of Creative Design, VP of Advertising= 1. Create a Business Logo
 * Look at the following examples of Popular Logos. Decide what kind of logo could best represent your business. Work together to create your logo using the [|Logo Maker Link]. Have your tech specialist save it to your master computer folder.**


 * [|Logo Maker]

2. Create a Business Slogan (Vice President of Creative Design and Vice President of Advertising)
 * Work together to decide on a good business slogan for your business. Click on the Slogan Examples tab to see some famous slogans from well-known companies. If you still need a little help creating a slogan, click on the Slogan Maker link. All you need to do is enter a descriptive word about your business, for example "toys", and then click the generate button. This will give you some more ideas.**
 * == [|Slogan Examples] ==
 * == [|Slogan Maker] ==